12 Stylish Outdoor Brands You’ll Want to Wear Everywhere
Outdoor gear has come a long way from basic, utilitarian designs. Today, many outdoor brands are merging functionality with style, ensuring you look (and feel) good whether you’re hitting the trails or strolling through the city.
As someone who values a life spent outdoors, sometimes I want my clothing to reflect my style and personal expression. Can I have more options than hunter-green and black?
It’s not that I don’t have an extensive collection of hunter-green myself, but sometimes, I want a little color in my life—a pop of something, you know? From bold colors to sleek cuts, here are 12 stylish outdoor brands that offer versatility, quality, and a fun dose of fashion.
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12 Stylish Outdoor Brands To Put On Your Shopping List
1. Cotopaxi
Cotopaxi is known for its vibrant, color-blocked designs and commitment to sustainability. Their gear stands out for its bold look, which is perfect for the adventurer who doesn’t want to sacrifice style for function. With stand-out style and striking colors, they’re ideal for any outdoor enthusiast who doesn’t want to compromise on style. We own a few of their backpacks and absolutely love them. If you’re trying to decide which one to get, use their Packfinder Quiz to help you choose.
TOP PICKS:
Batac 16L Backpack
Do Good Series
2. Kari Traa
Kari Traa, founded by Norwegian Olympic freestyle skier Kari Traa, is an outdoor clothing brand designed by women for women. Their line combines bold, feminine prints with high-performance materials, making transitioning from outdoor activities to casual outings easy. Whether you’re layering up for a winter hike or want something cozy for lounging, Kari Traa’s flattering Nordic designs are a hit for all your winter needs. I love their base layers, and I wore them while visiting Glacier National Park in the winter. They kept me toasty and warm!
TOP PICKS:
Smekker Long Sleeve Baselayer
Rothe MidLayer Jacket
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3. Fjällräven
Fjällräven, hailing from Sweden, is perhaps most recognized for its iconic Kånken Backpack, but there’s so much more to the brand than that. What truly sets Fjällräven apart is its timeless, minimalist approach to design. Their entire line of outdoor apparel reflects sleek Scandinavian style, balancing functionality with understated elegance. Take their Men’s Greenland Jacket, for example—rugged enough for the trails yet effortlessly stylish for a stroll through the city. And with their deep commitment to sustainability, investing in Fjällräven means you’re not just buying gear; you’re choosing pieces built to last, both in durability and design.
TOP PICKS:
Raven 28 Backpack
Men’s Keb Agile Winter Trousers
4. United By Blue
United By Blue is a brand that seamlessly combines environmental consciousness with stylish, functional outdoor apparel. Its aesthetic is rooted in a modern, eco-friendly vibe, offering clothing and gear that feels both rugged and refined. The brand utilizes sustainable materials, including organic cotton and recycled fabrics, to create durable yet comfortable pieces. Its designs often feature earthy tones and classic cuts. Its mission makes it extra cool: United By Blue removes a pound of trash from oceans and waterways for every product sold.
TOP PICKS:
Bison Socks
55L Carry On Duffel
5. Kavu
KAVU (Keep Adventure Going) is a Seattle-based outdoor brand known for its fun, laid-back, vibrant aesthetic. Its clothing and accessories are designed for people who love adventure but want to look stylish while doing it. KAVU embraces bold patterns, bright colors, and a unique, retro-inspired vibe, making its gear perfect for urban explorers and outdoor enthusiasts. Their casual, adventure-ready products, like the iconic rope sling bags and versatile outerwear, appeal to those looking for practical yet funky clothing.
TOP PICKS:
Hillrose Sweater
Cooper Vest
6. L.L. Bean
L.L. Bean has mastered the art of balancing classic, preppy style with rugged, outdoor-ready functionality. From their iconic Bean Boots to durable outerwear, their pieces are as stylish in the wilderness as they are in the city. I love their pieces for their versatility, whether I’m out for a family hike or running errands around town.
L.L. Bean created the original duck boot in 1912 to keep outdoor enthusiasts’ feet dry in wet conditions. Dubbed The Bean Boot, the design features a leather upper and rubber bottom for durability and waterproofing. Quickly gaining popularity for its functionality, the Bean Boot has become a timeless choice for adventure and everyday wear.
TOP PICKS:
Classic Mountain Down Parka
Windproof Fleece Jacket
7. Topo Designs
Topo Designs is all about blending retro styles with modern performance. Their vibrant color palettes and vintage-inspired designs make their gear stand out in a sea of neutral outdoor apparel. I love their backpacks and jackets, which combine eye-catching aesthetics with practical features like water-resistant materials and plenty of pockets. Topo Designs adds a fun pop of color to any outdoor adventure.
TOP PICKS:
Mini Quick Pack
Mountain Fleece Crew
8. Title 9
Title 9 is known for empowering women with activewear that combines performance, comfort, and style. Their aesthetic blends athletic functionality with vibrant, bold designs, featuring practical yet fashionable pieces that can easily transition from a workout to a casual day out. With an emphasis on durability and fit, their clothing is designed for active women who need gear that supports an adventurous lifestyle without sacrificing style. The brand also champions women-owned businesses and focuses on functional yet feminine pieces, which makes them hip and relevant for modern, on-the-go women.
TOP PICKS:
Warmup Fleece Joggers
Small Batch Fleece Pullover
9. XTRATUF
XTRATUF boots are known for their durability and performance in wet, rugged conditions. Initially designed for commercial fishermen, these boots have gained a following among outdoor enthusiasts who want reliable, waterproof footwear with stylish appeal. I love how they’ve expanded their line to include boots with bright accents and unique patterns. My favorite is their Salmon Sisters collaboration, where they pair their Legacy Boot with ocean-inspired designs.
TOP PICKS:
Vintage Ankle Deck Boot
Legacy Boot
10. Lems
Lems Shoes is a standout brand in the outdoor footwear industry. It is known for its minimalist, ultra-lightweight shoes that prioritize foot health and comfort. Founded in 2011 by Andrew Rademacher, Lems designs footwear that mimics the foot’s natural shape, allowing for greater flexibility and movement. Their zero-drop shoes with wide-toe boxes make them perfect for hikers or adventurers looking for comfort on rough terrain. Lems also emphasizes sustainable practices, using eco-friendly materials and durable designs that reduce the need for replacements, making them both functional and sustainable.
TOP PICKS:
Outlander Waterproof Boot
Breck Boot Waterproof
11. Darn Tough
When it comes to socks, Darn Tough is the brand I turn to for both performance and style. Made in Vermont, their socks are renowned for being incredibly durable and comfortable, featuring designs that add a touch of flair to your outdoor outfit. I’ve tried many sock brands to find a sock that wouldn’t get holes after relentless use. Darn Tough is the only brand that held up. Plus, they offer a lifetime guarantee and will replace your socks at any time if you’re unsatisfied.
They have a lot of socks, so if you find it a little overwhelming, use their sock finder quiz for some guidance.
TOP CHOICE:
Nature Hiking Socks
Hike and Run Two Pack
12. Thousand Helmets
Explore Thousand creates stylish helmets that blend safety with a retro-inspired aesthetic. I love their simple yet chic look, which sets them apart from typical bulky helmets. With magnetic fasteners and thoughtful details like hidden pop-locks for securing your helmet to your bike, Explore Thousand has thought of everything for the urban adventurer. Perfect for weekend bike rides with the family or your daily commute.
TOP CHOICE:
Heritage 2.0 Bike Helmet
Which of these stylish outdoor brands is your favorite? Happy Adventures!
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